Workshop #2 Likability – People Buy from People They Like and Who

Denver-Based Sales Leadership Development Available Nationwide

People are unique and have different personality styles. So why do salespeople use the same approach and communication style with each prospect? 

Top salespeople know how to connect and influence all personality types. In this workshop, participants learn the DISC communication model and how to build trust based on defined principles of influence.   


  • Identify different personality types and adapt the sales approach to build rapport and effectively communicate. 
  • Know the key buying criteria for each behavior style (i.e. analytical vs. no detail).
  • Know the best questions to ask during a sales call based on the personality of prospect or customer. 

Find out how our DISC personality assessment tool can help you build trust with prospects and drive sales. Contact SalesLeadership online or call 303-708-1128 today for an initial consultation.