The Fourth of July has come and gone. The sound of fireworks fade until next year’s celebration. At this time of the year, we celebrate the bravery of our early patriots, many of whom gave their lives to ensure you and I enjoy the many freedoms that are easy to take for granted.
History is a great teacher. So as your sales team prepares for third and fourth quarter, take time to review one history lesson from America’s birthday that will make a difference in sales results.
Our first president, George Washington, also was commander in chief during the Revolutionary War, a brutal war that lasted eight years. He had many reasons to give up. Washington’s perseverance was tested with harsh winters. The British Army outnumbered his troops. He suffered betrayal by close staff members.
But despite these great challenges, Washington and his troops persevered because they were committed to the goal of achieving freedom and independence for America.
Salespeople often complain they can’t achieve their sales goals because the competition has more brand recognition, better marketing, more feet on the street or lower pricing.
Excuses and external focus lead to blaming the company for poor sales results rather than examining your own commitment to doing what it takes to get the job done.
Imagine the outcome of the Revolutionary War if our forefathers concentrated only on what they didn’t have versus what they did have? Top salespeople focus on what they can control. Top salespeople know that sales is a great profession because they are in charge of their daily commitments and actions necessary to achieve sales goals. Study the lessons from our early patriots. What’s your conviction and commitment to sales success?