Our Sales Resources

Free Corporate Sales Training Resources

Sales leaders have a passion for continual personal development. SalesLeadership Inc's sales tools and sales training resources provide regular insight into the state of the industry, as well as techniques for improvement. These tools and sales training resources are an excellent way to keep your sales methodology sharp and redefined.


Sales Training Resource: Books

Be The Mentor Who Mattered

Make a Difference. Be the Difference.

We live in an age of connection without community. Social media keeps us plugged in but leaves us lonely. Information floods our screens, yet real guidance seems rare. The truth? The world is in desperate need of mentors—ordinary people willing to make an extraordinary difference.

Drawing on inspiring, true stories from business leaders, nurses, athletes, military veterans, artists, parents, and neighbors, discover why mentorship doesn’t require a title, a program, or a lifetime commitment. Sometimes, it’s one conversation, one moment of encouragement, one act of belief that sparks transformation.

Join in the mentor movement. Make a Difference. Be the Difference.

Sales Training Resource: Emotional Intelligence for Sales Leadership

Emotional Intelligence for Sales Leadership

The Secret to Building High-Performance Sales Teams

You have the best sales team, the latest technology, information, and education, yet only 53% of sales representatives are meeting or exceeding their quotas.

The one piece most sales leaders neglect is hiring for and developing Emotional Intelligence skills.

Learn how emotional intelligence and the developing critical soft skills required for relationship-building outperform yet more sales technology and fad techniques.

Sales Training Resource: Emotional Intelligence for Sales Success

Emotional Intelligence for Sales Success

Connect with Customers and Get Results

In Emotional Intelligence for Sales Success, you'll learn how to increase impulse control for better questioning and listening, which EI skills are related to likability and trust, how empathy leads to bigger sales conversations and more effective solutions, how emotional intelligence can improve prospecting efforts, which EI skills are most common among top sales producers, and much more. Customers can get product information and price comparisons online. The true differentiator between you and a bot is your ability to deftly solve problems and build relationships. From business development to closing the deal, emotional intelligence will drive your performance - and your success.

Sales Training Resource: eBooks

Sales Training Resource: eBook, Creating Effective Role-Plays & Practice Sets

Sales Management

CREATING Effective Role-Plays & Practice Sets

One of the most difficult challenges that sales managers face in leading their sales team is
transferring the knowledge, habits and skills that made them a top producer. Without this
ability, the sales manager is stuck filling the role of top prospector AND closer for their
company.

This eBook gives Sales Managers the tools they need to build and strengthen their teaching and coaching skills, so they can develop a high-performance sales team and scale revenues.

Sales Training Resource: eBook, Hiring Top Sales Talent

Hiring Top Sales Talent

"HIGHER" EXPECTATIONS

Hiring top salespeople is one of the more challenging aspects of a CEO or sales manager’s job. We all know the cost of a bad hire: missed sales goals, company reputation with clients and wasted time and money.

Companies have systems and processes for accounting, shipping, marketing or development. They don’t have a well-defined system for hiring salespeople. Stop relying on the hope, wing it or “gut” hiring strategy.

Create a hiring system, a hiring playbook for your sales organization.

Sales Training Resource: eBook, Emotional Intelligence and Likability

Emotional Intelligence and LIKABILITY

We live in a high-tech world. Disruption abounds and change is a given. However, one principle of influence remains the same. People still buy from people they like. Top salespeople are likable people and as a result, they enjoy more and easier sales.

I’ve seen more than one sales call blown in the first five minutes because a salesperson didn’t understand key principles of likability. I’ve also observed sales managers failing in their leadership role because of their inability to build likability and trust with members of their team.

Emotional intelligence skills are key in building likability. Without these skills, salespeople and sales mangers miss the emotional clues occurring in meetings and conversations.

Sales Training Resource: eBook, Elevate Your Elevator Pitch

Elevate Your Elevator Pitch – Stop Looking And Sounding Like Your Competition

An elevator pitch, value proposition, 30 second commercial is the conversation starter. And how you start a conversation determines if you will be treated as a trusted advisor, partner or just another transactional vendor.

Salespeople often end up in “what’s your best price” conversations because they haven’t learned key principles in designing elevator pitches/value propositions that set them apart in an increasingly commoditized world.

It's time to change the sales conversation!

Sales Training Resource: eBook, Whats Your Sales EQ

What’s Your Sales EQ?

Most salespeople know what to do. However, in difficult selling situations, they allow emotions to start running the meeting rather than effective selling and communication skills. Learn how to bridge the knowing and doing gap. Learn how soft skills produce hard sales results.

Most books written about sales recycle the same old tips on how sales professionals can improve their pitches and closing tactics. But if knowing these sales techniques is all it takes to be successful, why do so many salespeople ultimately fail?

The biggest reason for failure is that salespeople rarely understand or are taught how emotional intelligence skills positively impact success in business: the ability to empathize with prospects, to remain cool when hot buttons are triggered, and to be assertive—asking for what you need in order to create win-win business relationships. When it comes to sales, emotional intelligence skills are every bit as important as hard sales skills.

Sales Training Resource: Podcasts & Media Appearances

In this episode, John shares a conversation with Colleen Stanley, bestselling author and founder of Sales Leadership Development, to talk about the two things that AI cannot replicate — emotional intelligence and meaningful mentorship. Colleen has spent decades proving that EQ is not a soft skill, it is a revenue skill.

Make It Happen Podcast with John Barrows

In this episode Damon sits down with Colleen Stanley to talk about the workforce crisis hiding in plain sight: leaders know mentorship matters, but the pace of change, remote work, social media, AI, and the “tyranny of the urgent” keep pushing it to the bottom of the list.

The Learn-It-All Podcast with Damon Lembi

Join Bernadette McClelland as she welcomes renowned sales leader and best-selling author Colleen Stanley to The Influence Gap. In this inspiring and insightful conversation, Colleen Stanley unpacks her latest book, “Be the Mentor Who Mattered,” and shares personal stories about the power of mentorship.

The Influence Gap with Bernadette McClelland

Why do some organizations scale to $3B while others stagnate? The answer isn’t a better sales script—it’s a Mentorship Culture. In this episode of the Uncommon Leader Podcast, host John Gallagher sits down with sales mastery expert and author Colleen Stanley to discuss her latest mission: “Be the Mentor Who Mattered.”

The Uncommon Leader Podcast with John Gallagher

In this episode, Dominic Rubino sits down with Colleen Stanley to unpack one of the most common profit leaks in construction and contracting: poor change order communication. This conversation is especially helpful for construction and contracting business owners.

Cabinet Maker Profits System Podcast with Dominic Rubino

Buyers are more cautious, deals are stalling, and trust is at an all-time low! Colleen Stanley and Lori Jones discuss the proven strategies emotionally intelligent leaders use to protect margins, rebuild trust, and shorten sales cycles, even when uncertainty reigns.

StrategyCast Podcast with Lori Jones

We had a lively conversation (lots of laughter moments) around the importance of emotional intelligence in sales and sales leadership. We also discussed the power of mentorship in building great sales organizations.

Building Better Futures Podcast with Eric Hirani

Is mentorship the key to closing the knowledge gap, helping team members feel more connected, and building the confidence needed to succeed in uncertainty? Meridith visits with leadership, sales and now mentorship expert Colleen Stanley about the hidden power of this untapped skill and resource.

Ask For Change Podcast with Meridith Elliott Powell

In this powerful episode of the People Strategy Forum with host Sam Reeve from CompTeam, we explore the transformative impact of intentional mentorship and emotional intelligence in leadership with Guest Colleen Stanley.

People Strategy Forum with Sam Reeve

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Sales Leadership Training Resource: Videos

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