The buyer brings an issue and you immediately start solving the problem, and you didn't show a lick of empathy like, ‘Wow, that must be discouraging, or you must be feeling frustrated.’ It is empathy first, and then apply your good problem-solving skills so that all requires self-awareness. Know thy self, what you are not aware of, you are bound to repeat. EI for Sales Leadership, become aware of how you are showing up. Colleen discusses empathy with emotional intelligence in sales leadership with Janice B Gordon,customer growth expert, author and international speaker. Watch here.