Podcast Episodes

The Sales Leadership Awakening Podcast


In this article, Jenn Steele discusses the vital role of customer feedback in refining marketing and sales strategies. She stresses listening to customer insights to tailor messaging and optimize sales tactics effectively. She also highlights the strategic importance of creating robust support materials that address customer needs, boosting engagement and ...

(5:44 Video) “Aligning Sales and Marketing for Revenue Growth”

In this episode of the Sales Leadership Awakening podcast, Jenn Steele, CEO and Co-Founder of SoundGTM, discusses the challenging dynamic between marketing and sales teams. She highlights the common blame game between marketing and sales and the importance of effective communication and collaboration between the two functions. The discussion emphasizes ...

Bridging the Gap Between Sales and Marketing

Colleen Stanley and Steven Rosen talk about how coaching requires time and practice but often falls low on a manager’s priority list due to their many responsibilities. Formal coaching methodologies are rare; even when provided, managers face resistance from sales reps. As a result, coaching is often neglected despite its ...

(4:16 Video) “Enhancing Sales Management: Effective Coaching and Accountability”

In this episode of the Sales Leadership Awakening podcast, Steven Rosen and Colleen Stanley discuss the coaching conundrum sales managers face. They emphasize effective coaching in driving sales performance and highlight the impact of formal coaching processes on win rates and overall team success.Steven and Colleen also discuss the key ...

The Coaching Conundrum—Why Sales Leaders Fail to Develop Their Team

In this article, James Muir underscores that a well-crafted value proposition can set the stage for success from the outset. He breaks down the intricacies, from defining metrics to articulating clear benefits. Using Streamline Health as an example, he showcases how a precise value proposition aligns sales efforts and enhances ...

(5:39 Video) “Unlocking Success: Key Elements of a Winning Value Proposition”

In this Sales Leadership Awakening Podcast episode, James Muir, Senior VP of Sales at UnisLink, emphasizes the importance of effective messaging in sales. He highlights value propositions and storytelling in engaging prospects and shares insights on enhancing messaging strategies. James discusses personalized coaching and one-on-one interactions with sales teams, offering ...

Is Your Value Proposition Losing You Deals?

In this article, Hosts Colleen Stanley and Steven Rosen discuss the concept of resilience in sales. They explore cultivating resilience through emotional regulation and self-awareness within sales teams, emphasizing optimism and overcoming self-limiting beliefs for enhanced performance. The hosts delve into practical strategies for developing resilience and emotional intelligence, which ...

(5:24 Video) “Strategies for Building Resilience in Sales”

In this episode of the Sales Leadership Awakening podcast, Steven Rosen and Colleen Stanley discuss the importance of emotional intelligence, particularly in building resilience within sales teams. They examine how resilience can be developed, focusing on emotional triggers, regulation, and the critical role of optimism in improving sales performance. “You ...

Building Resilient Sales Teams To Drive Resilient Revenues

In this article, Dan Flanagan shares key strategies and mindset shifts essential for business growth in this enlightening episode. Stressing the significance of being teachable, coachable, and humble, he offers valuable insights from his own journey.  He highlights the transformative impact of adopting a learning attitude and fostering collaboration, drawing ...

(4:40 Video) “Transformative Growth: Blueprint from $5M to $700M”

In this episode of the Sales Leadership Awakening Podcast, Dan Flanagan, Chief Sales Officer at BluSky Restoration Contractors, shares his company’s remarkable growth journey from $5 million to $700 million in revenue. He underscores the importance of remaining teachable, coachable, and diligently striving for success, viewing these qualities as indispensable ...

What It Takes To Grow Revenues From 5M to $700M

In this article, Rob Ulsh, VP of Dealer and International Sales for Great Dane, delves into AI’s profound impact on the sales landscape and how Great Dane has strategically incorporated this technology to propel its sales initiatives forward. He highlights how AI transforms sales by helping professionals understand prospects’ needs ...

 (5:35 Video) “Embracing AI: Transforming Sales Leadership with Innovation”

In this episode of the Sales Leadership Awakening Podcast,  Rob Ulsh, VP of Dealer and International Sales for Great Dane, discusses the use of AI in sales leadership. He shares his awakening moment as a leader during the COVID-19 pandemic and how he embraced AI to adapt to the changing ...

Unleashing AI in a 124-Year-Old Company
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