Why Listening Matters

Denver-Based Sales Leadership Development Available Nationwide

Posted: December 23, 2014

It goes without saying that listening to current and potential clients is key to making sales. However, listening requires more than simply hearing the words – it requires knowing how to read in between the lines and offering useful and honest answers to unasked questions.

The old adage is true: the question being asked is seldom the real question. Questions such as, “How long have you been in business?” may seem fairly straight forward, but lying just below the surface are questions about your credibility, your experience, and your performance. This makes it important to develop skills that allow you to garner those deeper meanings and provide answers to even the questions that are not directly asked.

SalesLeadership is pleased to offer training tools that teach valuable listening skills and help build client trust and confidence. Our training workshops provide in-depth information and integrative techniques to help ensure mastery of a variety of sales skills. We would be happy to discuss our training with you in greater detail and to answer any questions you may have about our services.

Please visit our free resources page for additional information about leadership development, listening skills, and emotional intelligence.