TED started out as a conference in Monterey, California in 1984, over 30 years ago. It was designed to spread ideas, change attitudes and change lives. Today, TEDTalks are viewed at a rate of 1.5 million a day and year-to-date, over a billion video reviews.
There are great lessons for sales organizations to learn from the popularity of TEDTalks. The first is recognizing that people are hungry for information that will make them more successful, in their personal and professional lives. In the words of the late poet and author Maya Angelou, “When you know better you do better.” Informed and inspired sales teams will always beat the status quo sales team.
So the question to ask yourself as a sales leader is: Do you have a sales culture of learning? Companies often tout that their salespeople are trusted advisors - business consultants that provide value add solutions. But the irony is these very same companies have not instilled the habit of learning in their sales organizations. The sales team isn’t any smarter than they were six months ago. It’s kind of hard to be a value added provider when your salespeople are showing up to sales conversations with little or no new ideas for prospects and clients.
Take a lesson out of the TED playbook and instill the habit of learning at your sales organization. Learning is a habit and like any habit is developed through repetition. During weekly sales meetings, ask each member of the sales team to share something they’ve learned in the previous week that will improve results in their professional and/or personal lives. Establish a learning library with books, audio’s and films. Find a TEDTalk that enlightens or inspires your sales team. Show it during the next sales meeting and discuss how the concepts apply to your business.
Congratulations TED. You’ve inspired and informed thousands of people. Start creating a TED culture at your sales organization today.
Join me for my TEDTalk on Saturday, September 26th in Loveland, CO.
Get Informed. Be Inspired. Ignite Action.