05/08/2006
Let stories illustrate points
Colleen Stanley
We've all sat through a boring sales meeting or presentation.
The sales manager attempts to inspire the team or the salesperson tries to persuade a potential client why he/she should be the vendor of choice. The salesperson and prospect remain uninspired because the dialogue sounds generic and tired. In both situations, telling a good story can accomplish things that straight rhetoric can't. Here's why
Click here to read on.
Colleen Stanley is president
of SalesLeadership Inc. in Denver. Reach her
at cstanley@salesleadershipdevelopment.com or
303-708-1128.
